Calendar of Events

Branded Labels: New Marketing Modalities for Lawyers
Date: 05/29/2013
Location: The Chicago Bar Association, 321 South Plymouth Court, Chicago, IL 60604
Presented by: Solo/Small Firm Practitioners
Experience Level: Intermediate
MCLE Credit: As of 05/28/2015, this program is no longer eligible for MCLE Credit.
View Materials

In recent years, attorneys have found themselves using new techniques for reaching clients (and for clients reaching them). With many types of "branded labels" competing for attention, attorneys need to know what platform works best for his or her practice. Our esteemed speakers will present an interactive review of the different models available and the pros and cons of each, as well as potential ethical dilemmas that may surface.

Mark Britton, CEO and Founder, Avvo
Will Hornsby, Staff Counsel, ABA Division for Legal Services

Stephen L. Hoffman, Law Office of Stephen L. Hoffman LLC
Kenneth H. Levinson, Joseph Lichtenstein & Levinson
Chairs, CBA Solo/Small Firm Committee

Registration / Cancellation Policy

In Person: Registrations for attending programs in-person must be received 3 hours prior to the start of the program or a $10 on-site registration fee will apply. All cancellations for in-person attendance must be received in writing 24-hours prior to the seminar to receive a refund (fax 312-554-2054 or email CLEAdvantage members who do not cancel in-person registration in writing 24-hours prior to the seminar will be subject to a $15 cancellation fee.

Webcast: Registrations for attending a program via live webcast must be completed online prior to the publicized start time of the webcast. Persons registering for webcasts can view webcasts as live or archived events. Cancellations for webcast registrations from non-CLE Advantage members must be received in writing 24-hours prior to the seminar to receive a refund (fax 312-554-2054 or email

Questions about registration, please call CBA Ticketing at 312-554-2056.
Information on Seminar Materials

Materials for all seminars will be available to download or print under the CLE tab. You must be registered for the seminar and logged into the website to access the materials. Hard copies of materials will be available at seminars if they are pre-ordered at an additional cost of $25 per seminar. (CLE Advantage members are required to pay this fee to receive hard copies of seminar materials.)


You must login to register.

If you have an account, login now to continue. If you are not a CBA member you can join the CBA or sign up for a non-member online account.

If you have logged in to our website, but are having trouble accessing this particular section, visit the Website Help page for assistance.